Impact StoriesCancer Support · Canada
SURVIVEiT
Strategy, Google Ads, GA4, SEO, social and website copy, plus a five-stage navigation tool for people facing a cancer diagnosis.
Impact1,000sOf people guided through a cancer diagnosis, then acquired
9Projects delivered
250Hours given
$47KProject value
8Engines built
The Challenge
SURVIVEiT set out to guide people through a cancer diagnosis, from the first appointment to life after treatment. They needed one partner across strategy, product and marketing, not a set of one-off volunteers.
What We Built
StrategyProduct BuildWeb DevelopmentGoogle AdsGA4 and DashboardsSEO and AI SearchSocialWebsite Copy
1Ran an in-person strategy workshop with their leadership
2Helped build a five-stage navigation tool that guides people through a cancer diagnosis
3Set up and managed their Google Ads
4Installed GA4 with reporting the team used to decide
5Ran an SEO audit and fixed the priorities
6Audited their social channels and set a plan
7Wrote their website copy
8Built and improved their website
9Ran ongoing marketing consulting and strategic planning
The Impact
The navigation tool guided thousands of people through a cancer diagnosis, and the marketing behind it helped SURVIVEiT grow into a platform worth acquiring, so its guidance now reaches people through a larger organization.
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