Impact StoriesHunger Relief · Anchorage, Alaska
Food Bank of Alaska
Google Ads built to put an unused Google Ad Grant to work, plus Google Analytics and hands-on training for the marketing team.
Impact10,000+Meals funded by the savings
2Projects delivered
64Hours given
$11.6KProject value
2Engines built
The Challenge
Food Bank of Alaska held a Google Ad Grant that was not being used, and the team had no clear view of what their website visitors did.
What We Built
Google AdsGA4 and Dashboards
1Built Google Ads campaigns that put the Ad Grant to work
2Set up Google Analytics with the events that matter
3Trained the marketing team to run both
The Impact
The project saved the food bank an estimated $4,454, money that now buys meals instead of marketing.
This project is estimated to save us $4,454, allowing us to purchase over 10,000 meals for our neighbors in need.
Food Bank of Alaska, Marketing and Communications
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