ResourcesGuide · Nonprofit Marketing
How to Get and Keep a Google Ad Grant
Plenty of nonprofits win the Ad Grant and lose it within a year. Here is the routine that keeps it.
Key Takeaways
- Apply through Google for Nonprofits
- Keep click-through rate above 5%
- Review the account every month
Summarize With AI
Getting the Grant
Register through Google for Nonprofits, confirm eligibility, then activate Ads with a website that has substantial content.
Keeping It
- Hold account click-through rate above 5%
- Keep at least two ads per ad group
- Remove single-word and low-quality keywords
Questions
How much is the Google Ad Grant worth?
Up to US$10,000 a month in search ads for eligible nonprofits.
Why do nonprofits lose the Google Ad Grant?
Most often a click-through rate below 5% for two months in a row.